Training establishes the foundation for greater potential. Prepare well.

Steven Robert Young
Consultant & Trainer
The Story Behind IDEAL



Steven Robert Young, President, esm4, Inc. creator of IDEAL, author of two books and several articles, seemed destined to be a driving force for change in the sales profession.

Steven’s professional life is anomalous, and began at the age of nineteen, when an industry leader took a chance by hiring him for a sales position that required experience that he, at the time, did not possess.  The hire made Steven the youngest salesperson in the history of the company, a top-ranked jobber for a Fortune 500 corporation. 
During his fourteen-year tenure with the company, Steven quadrupled sales and was promoted three times. Before the age of thirty, he led Sales & Marketing for a multi-million dollar division of the company.  In 2001, Steven relocated from Los Angeles to New York City, having accepted an "opportunity of a lifetime” from a prestigious event production company.  
In 2008, inspired by his record-setting sales achievements  (which involved management of some of the most recognizable brands in the world, such as Estee Lauder, Viacom, Intel, Coca-Cola, Walmart, AOL, Ferarri, Chanel, and numerous others), Steven set out to serve more companies as a trainer and advisor through esm4, Inc., his own sales and productivity consultancy.

​A decade later, with experiences from a highly diverse group of clients, Steven introduced IDEAL, a proprietary five-step productivity model (for individuals and businesses) -- the culmination of his extraordinary career as a sales leader. 

Today, Steven conducts webinars and workshops to help individuals and groups achieve their goals with IDEAL.


On partial scholarship, Steven earned his degrees from California State University, Los Angeles. He is a member of three national honors societies.


Today, Steven’s articles are published by the world’s most respected sales support organizations. He is also a top-rated trainer for Projacs Academy International. In his free time, Steven composes music in his home recording studio. 


The concepts developed by Steven include:

I.D.E.A.L.  /  Stage & Position  /  Peripheral Selling

Steven is highly regarded for his skill sets and in-depth knowledge about sales and productivity. His work has helped connect his employers and clients with accounts that include:  Nestle; Estee Lauder; Walmart; Anheuser-Busch; Motorola, P&G; AOL; Revlon; Chanel; Viacom; IMG (Fashion Week); Saks Fifth Avenue; Pepsico; General Mills; Ferrari; Publicis; Intel; G2; Skechers; Guess Inc.; Orly; Coca-Cola, Federated Group; Black & Decker; Forbes; Bed, Bath & Beyond; Calvin Klein; Cande Nast Publications (GQ, Glamour; Vogue); Kiehl’s; Kenneth Cole; Hearst Publications; Frito-Lay; LVMH; Walgreens; Time Inc.; Microsoft, Children’s Hospital, Creative Artist Agency, Fleishman Hillard and other top-ranked agencies, among many others.  ​


Steven's first book, The Sales Success, addresses the long-standing and well documented problems in the sales profession. The Sales Success offers a new and more useful way to think about sales and productivity.

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  • Top-rated (documented) international trainer (Projacs Academy Int'l)

  • Creator of I.D.E.A.L., a comprehensive productivity model

  • Multiple record-holding accomplishments in sales

  • Master: sales certification by Top 10 Fortune 500 company

  • Managed sales for a multi-million dollar industry leader before age 30

  • Author of The Sales Success

  • Author of several popular sales articles, published by the world’s largest sales support organizations

  • Single largest project:  $3MM

  • Accounts managed have included many of the world’s most famous brands--Estee Launder, Intel, Coca-Cola, Motorola, Wal-Mart, Anheuser-Busch, Ferrari, Viacom, Chanel, IMG, and countless others

  • Independently employed and successfully executing contract assignments for companies that represent over two dozen industries, since 2008  

  • Wrote and managed strategic sales campaigns for companies in diverse industries, which increased new client acquisition and provided sales opportunities with more than a dozen Fortune-ranked corporations.  ​

  • Trained and mentored numerous salespeople who achieved record-holding sales status

  • Works with clients internationally – in countries that have included Japan, Italy, Saudi Arabia, France, and America

  • Created and managed sales operations for industry leaders who represent more than two dozen industries 

  • Author of Achieve

Steven Robert  Young
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