“I would recommend Steve very strongly to anyone who is looking to improve their sales and their success rate.”
- Rebecca Coons, Executive Vice President, Ethos
Steven's articles are published by the award-winning TrainingIndustry.com magazine.
It's not enough to know the steps to the success you want; you must take those steps successfully. Learn how to improve, achieve, of become what is important to you—in your life or for your business.
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Learn the most natural course to reliable success in sales
Steven has sold to some of the most famous companies in world.
If sales are important to you, learn how you can achieve reliable sales success, and meet your sales potential—regardless of the size of your business, what you sell, or how you sell.
On partial scholarship, Steven earned his degrees from California State University, Los Angeles. He is a member of three national honors societies.
As a thought leader, Steven has developed several concepts, among which are: IDEAL; Modelability; Stage & Position; POWER; Peripheral Selling, TASKS; Productivity cornerstones; and the Bases of Goal-setting.
Steven is highly regarded for his skill sets and in-depth knowledge about business management, sales, and productivity. His work helped connect his clients with their key accounts, and include: Nestle; Estee Lauder; Walmart; Anheuser-Busch; Motorola, P&G; AOL; Revlon; Chanel; Viacom; IMG (Fashion Week); Saks Fifth Avenue; Pepsico; General Mills; Ferrari; Publicis; Intel; G2; Skechers; Guess Inc.; Orly; Coca-Cola, Federated Group; Black & Decker; Forbes; Bed, Bath & Beyond; Calvin Klein; Cande Nast Publications (GQ, Glamour; Vogue); Kiehl’s; Kenneth Cole; Hearst Publications; Frito-Lay; LVMH; Walgreens; Time Inc.; Microsoft, Children’s Hospital, Creative Artist Agency, Fleishman Hillard and other top-ranked agencies, among many others.
Steven’s articles are published by the world’s most respected sales and training support organizations. He is also a top-rated trainer for Projacs Academy International.
In his free time, Steven composes music in his home recording studio.
A Few Career Highlights
Top-rated international trainer at Projacs Academy International
Creator of I.D.E.A.L., the comprehensive productivity model and process
Author of Achieve
Published by TrainingIndustry.com, an award-winning magazine
Author of several popular sales articles, published by the world’s largest sales support organizations
Managed sales for a multi-million dollar industry leader before age 30
Major accounts include many of the world’s most famous brands—Estee Launder, Intel, Coca-Cola, Motorola, Wal-Mart, Anheuser-Busch, Ferrari, Viacom, Chanel, IMG, Pepsi, MTV, Universal, CBS, Conde Nast, AOL, Calvin Klein, P&G, and numerous others
Independently employed and successfully executing contract assignments for companies that represent over two dozen industries, since 2008
Wrote and managed strategic sales campaigns for companies in diverse industries, which increased new client acquisition and provided sales opportunities with more than a dozen Fortune-ranked corporations
Trained and mentored numerous salespeople who achieved record-holding sales statuses
Works with clients internationally, in countries that include Japan, Italy, Saudi Arabia, and France
Steven Robert Young, President, esm4, Inc. creator of IDEAL, and author of two books and several articles, seemed destined to be a driving force for improvement in the lives and businesses of others.
In 2020, the impact of the pandemic led to a new direction for his consultancy. The change brought IDEAL, his proprietary process, to the forefront for anyone (not just businesses) with a goal to improve, achieve, or become something important.
Before the age of thirty, Steven was leading Sales & Marketing for a multi-million dollar division of an industry-leading company. The basis of his work as a consultant stems from his success as a sales leader.
In 2001, Steven relocated from Los Angeles to New York City, where he achieved his greatest sales successes, which inspired the launch of his own business, in 2008.
Since 2020, Steven helps individual and businesses achieve their most ambitious goals, with IDEAL, his proprietary five-step productivity model.
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