My work is dedicated to you!

After 25 years of growing businesses, I launched my own consultancy. Today, my work includes helping all goal-oriented people (and businesses) improve, achieve, and become what is important to them. My approach is based on IDEAL, the process that offers a new way to  think about productivity and achieving success.

Let's talk about your (greater) success!

We all have aspirations. If your aspirations—for yourself or your business—are important to you, you'll benefit from a new way to plan your success and be productive. Get the details in a no pressure, no obligation phone visit.

SRY 2022-1Titled.png

Steven's Story

Steven Robert Young, President, esm4, Inc. creator of IDEAL, and author of two books and several articles, seemed destined to be a driving force for change in the sales profession.  In 2020, the impact of the pandemic led to a greater vision, one that supports anyone with an “ambitious” goal.

During his fourteen-year tenure with the company, Steven quadrupled sales and was promoted three times. Before the age of thirty, he led Sales & Marketing for a multi-million dollar division of the company.  In 2001, Steven relocated from Los Angeles to New York City, having accepted an "opportunity of a lifetime” from a prestigious event production company. 

In His Words

"My professional life is anomalous, and began at the age of nineteen, when an industry leader took a chance by hiring me for a position that I was entirely unqualified to fill.  I met none of the requirements for the role—a sales job.  The hire made me the youngest salesperson in the history of the company—a top-ranked jobber for a Top 10 Fortune 500 corporation. 

The company provided no formal sales training, which, in retrospect, gave me an advantage: I was virtually on my own to figure out how to sell. This required me to think for myself about what I was doing, and wanted, which was to achieve success and not not disappoint the man who was willing to believe in me.”  


In 2008, inspired by his record-setting sales achievements  (which involved management of some of the most recognizable brands in the world, and included Estee Lauder, Viacom, Intel, Coca-Cola, Walmart, AOL, Ferarri, Chanel, Nestle, Pepsi, P&G, Anheuser-Busch, Calvin Klein, and numerous others), Steven set out to serve more companies through esm4, Inc., his own consultancy.

​A decade later, with experiences from a highly diverse group of clients, Steven introduced IDEAL, a proprietary five-step productivity model (for individuals and businesses), which stands as the culmination of his extraordinary career as a sales and thought leader. 

Today, Steven coaches, writes, and conducts webinars and workshops to help individuals and groups achieve their goals.

SRY At-a-Glance


On partial scholarship, Steven earned his degrees from California State University, Los Angeles. He is a member of three national honors societies.


Steven’s articles are published by the world’s most respected sales and training support organizations. He is also a top-rated trainer for Projacs Academy International. In his free time, Steven composes music in his home recording studio. 


As a thought leader, Steven has developed several concepts, among which are: IDEAL; Modelability; Stage & Position; CLOSE; Peripheral Selling, TASKS; and Productivity cornerstones.

Steven is highly regarded for his skill sets and in-depth knowledge about sales and productivity. His work has helped connect his employers and clients with accounts that include:  Nestle; Estee Lauder; Walmart; Anheuser-Busch; Motorola, P&G; AOL; Revlon; Chanel; Viacom; IMG (Fashion Week); Saks Fifth Avenue; Pepsico; General Mills; Ferrari; Publicis; Intel; G2; Skechers; Guess Inc.; Orly; Coca-Cola, Federated Group; Black & Decker; Forbes; Bed, Bath & Beyond; Calvin Klein; Cande Nast Publications (GQ, Glamour; Vogue); Kiehl’s; Kenneth Cole; Hearst Publications; Frito-Lay; LVMH; Walgreens; Time Inc.; Microsoft, Children’s Hospital, Creative Artist Agency, Fleishman Hillard and other top-ranked agencies, among many others.  ​

  • Top-rated international trainer at Projacs Academy International

  • Creator of I.D.E.A.L., the comprehensive productivity model

  • Author of The Sales Success and Achieve

  • Published by

  • Author of several popular sales articles, published by the world’s largest sales support organizations

  • Multiple record-holding sales titles

  • Managed sales for a multi-million dollar industry leader before age 30

  • Single largest project:  $3MM

  • Accounts managed have included many of the world’s most famous brands--Estee Launder, Intel, Coca-Cola, Motorola, Wal-Mart, Anheuser-Busch, Ferrari, Viacom, Chanel, IMG, and countless others

  • Independently employed and successfully executing contract assignments for companies that represent over two dozen industries, since 2008  

  • Wrote and managed strategic sales campaigns for companies in diverse industries, which increased new client acquisition and provided sales opportunities with more than a dozen Fortune-ranked corporations

  • Trained and mentored numerous salespeople who achieved record-holding sales status

  • Works with clients internationally, in countries that include Japan, Italy, Saudi Arabia, and France

What will you say?

“Working with Steven is exhilarating and a learning experience … [Steve] takes great pride in being able to satisfy the client’s ultimate goal.” 

- Monroe Alechman, Senior Vice President, Estee Lauder Companies

Support for:

  • Goal-oriented people

  • Business owners

  • Coaches and trainers

  • Sales professionals

  • Marketing professionals

  • Health enthusiasts

  • Self-improvement zealots

  • Managers

  • Team leaders


Every effort you've put forth to achieve a success involved IDEAL.

Improve, achieve, and become something greater;
apply IDEAL deliberately and as a process to:

  • Increase sales

How I support Your Success:

  • Articles

  • Video lessons (for Patreon members)

  • Audiocast series

  • Online courses

  • Free consultation call

  • Private coaching

  • Group coaching

  • Hands-on projects

Learn how to:

  • Plan your success (or your business')

  • Safeguard the success of your goal

  • Actually be  productive / Ensure sufficient progress

  • Set-up support standards

  • Sustain motivation and focus

  • Maintain on-track performance

  • Improve and progress toward success

Steven Robert Young

U n b r a n d e d

Coming soon!

Visual Art