My work is dedicated to your success!
There are five steps between you and the success—or greater success—that you seek. I help individuals and businesses improve, achieve, and become what is important to them.
Let's talk about the success of your personal or business goal!
We all have aspirations. If your aspirations—for yourself or your business—are important to you, you'll benefit from a new way to plan your success and be productive. Get the details in a friendly, no- pressure phone visit.
What will you say?
“Working with Steven is exhilarating and a learning experience … [Steve] takes great pride in being able to satisfy the client’s ultimate goal.”
- Monroe Alechman, Senior Vice President, Estee Lauder Companies
On partial scholarship, Steven earned his degrees from California State University, Los Angeles. He is a member of three national honors societies.
As a thought leader, Steven has developed several concepts, among which are: IDEAL; Modelability; Stage & Position; POWER; Peripheral Selling, TASKS; Productivity cornerstones; and the Bases of Goal-setting.
Steven is highly regarded for his skill sets and in-depth knowledge about business management, sales, and productivity. His work helped connect his clients with their key accounts, and include: Nestle; Estee Lauder; Walmart; Anheuser-Busch; Motorola, P&G; AOL; Revlon; Chanel; Viacom; IMG (Fashion Week); Saks Fifth Avenue; Pepsico; General Mills; Ferrari; Publicis; Intel; G2; Skechers; Guess Inc.; Orly; Coca-Cola, Federated Group; Black & Decker; Forbes; Bed, Bath & Beyond; Calvin Klein; Cande Nast Publications (GQ, Glamour; Vogue); Kiehl’s; Kenneth Cole; Hearst Publications; Frito-Lay; LVMH; Walgreens; Time Inc.; Microsoft, Children’s Hospital, Creative Artist Agency, Fleishman Hillard and other top-ranked agencies, among many others.
Steven’s articles are published by the world’s most respected sales and training support organizations. He is also a top-rated trainer for Projacs Academy International.
In his free time, Steven composes music in his home recording studio.
A Few Career Highlights
Top-rated international trainer at Projacs Academy International
Creator of I.D.E.A.L., the comprehensive productivity model and process
Author of Achieve
Published by TrainingIndustry.com, an award-winning magazine
Author of several popular sales articles, published by the world’s largest sales support organizations
Managed sales for a multi-million dollar industry leader before age 30
Accounts managed have included many of the world’s most famous brands—Estee Launder, Intel, Coca-Cola, Motorola, Wal-Mart, Anheuser-Busch, Ferrari, Viacom, Chanel, IMG, and countless others
Independently employed and successfully executing contract assignments for companies that represent over two dozen industries, since 2008.
Wrote and managed strategic sales campaigns for companies in diverse industries, which increased new client acquisition and provided sales opportunities with more than a dozen Fortune-ranked corporations
Trained and mentored numerous salespeople who achieved record-holding sales statuses
Works with clients internationally, in countries that include Japan, Italy, Saudi Arabia, and France
Steven Robert Young, President, esm4, Inc. creator of IDEAL, and author of two books and several articles, seemed destined to be a driving force for improvement in the lives and businesses of others.
In 2020, the impact of the pandemic led to a new direction for his consultancy. The change brought IDEAL, his proprietary process, to the forefront for anyone (not just businesses) with a goal to improve, achieve, or become something important.
Before the age of thirty, Steven was leading Sales & Marketing for a multi-million dollar division of an industry-leading company. The basis of his work as a consultant stems from his success as a sales leader.
In 2001, Steven relocated from Los Angeles to New York City, where he achieved his greatest sales successes, which inspired the launch of his own business, in 2008.
In His Words
"My professional life began at the age of nineteen, when an industry leader took a chance by hiring me for a position that I was entirely unqualified to fill. I met none of the requirements for the job—a sales role. The hire made me the youngest salesperson in the history of the company—a top-ranked jobber for a Top 10 Fortune 500 corporation.
The company provided no formal sales training, which, in retrospect, gave me an advantage: I was virtually on my own to figure out how to sell. This required me to discover how to achieve the success that I wanted.
The demand to learn how to succeed established a foundation for creative thinking that, eventually, led to the creation of the IDEAL process."
Inspired by his achievements in the business world (which involved work with some of the most recognizable brands in the world [Viacom, IMG, Intel, Coca-Cola, Walmart, AOL, Estee Lauder, Ferarri, Chanel, Nestle, Pepsi, P&G, Anheuser-Busch, Calvin Klein, and numerous others]), Steven set out to serve more companies through his own consultancy.
Over a decade later, with experiences gained from a highly diverse group of clients, Steven introduced IDEAL, a proprietary five-step productivity model (for individuals and businesses), which represents the culmination of his extraordinary career.
Today, Steven consults, writes, and conducts workshops to help individuals and businesses understand productivity and achieve their most ambitious goals.
Your efforts to achieve success involves IDEAL. If you are unaware of that fact, you cannot make your best effort to improve, achieve, or become what is important to you—in your life or for your business.
Improve your effectiveness; learn how to apply IDEAL as a process, and . . .
Coaches and trainers
Plan your success (or your business')
Safeguard the success of your goal
Actually be productive / Ensure sufficient progress
Sustain motivation and focus
Maintain on-track performance
Improve your progress toward success