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My work is dedicated to your success!

There are five steps between you and the success—or greater success—that you seek. I help individuals and businesses achieve their most ambitious goals.

Let's talk about the success of your personal or business goal!

We all have aspirations. If your aspirations—for yourself or your business—are important to you, you'll benefit from a new way to plan your success and be productive. Get the details in a friendly, no- pressure phone visit.

Steven Robert Young, Creator of IDEAL.png

“I would recommend Steve very strongly to anyone who is looking to improve their sales and their success rate.”

- Rebecca Coons, Executive Vice President, Ethos

Steven's articles are published by the award-winning magazine.

It's not enough to know the steps to the success you want; you must take those steps successfully.  Learn how to improve, achieve, of become what is important to you—in your life or for your business.

Schedule a call with Steve

Learn the most natural course to reliable success in sales

Steven has sold to some of the most famous  companies in world.

If sales are important to you, learn how you can achieve reliable sales success, and meet your sales potential—regardless of the size of your business, what you sell, or how you sell.

Steven Robert Young

SRY At-a-Glance


On partial scholarship, Steven earned his degrees from California State University, Los Angeles. He is a member of three national honors societies.


As a thought leader, Steven has developed several concepts, among which are: IDEAL; Modelability; Stage & Position; POWER; Peripheral Selling, TASKS; Productivity cornerstones; and the Bases of Goal-setting.


Steven is highly regarded for his skill sets and in-depth knowledge about business management, sales, and productivity. His work helped connect his  clients with their key accounts, and include:  Nestle; Estee Lauder; Walmart; Anheuser-Busch; Motorola, P&G; AOL; Revlon; Chanel; Viacom; IMG (Fashion Week); Saks Fifth Avenue; Pepsico; General Mills; Ferrari; Publicis; Intel; G2; Skechers; Guess Inc.; Orly; Coca-Cola, Federated Group; Black & Decker; Forbes; Bed, Bath & Beyond; Calvin Klein; Cande Nast Publications (GQ, Glamour; Vogue); Kiehl’s; Kenneth Cole; Hearst Publications; Frito-Lay; LVMH; Walgreens; Time Inc.; Microsoft, Children’s Hospital, Creative Artist Agency, Fleishman Hillard and other top-ranked agencies, among many others.  ​


Steven’s articles are published by the world’s most respected sales and training support organizations. He is also a top-rated trainer for Projacs Academy International.


In his free time, Steven composes music in his home recording studio. 

A Few Career Highlights

  • Top-rated international trainer at Projacs Academy International

  • Creator of I.D.E.A.L., the comprehensive productivity model and process

  • Author of Achieve

  • Published by, an  award-winning magazine

  • Author of several popular sales articles, published by the world’s largest sales support organizations

  • Managed sales for a multi-million dollar industry leader before age 30

  • Major accounts include many of the world’s most famous brands—Estee Launder, Intel, Coca-Cola, Motorola, Wal-Mart, Anheuser-Busch, Ferrari, Viacom, Chanel, IMG, Pepsi, MTV, Universal, CBS, Conde Nast, AOL, Calvin Klein, P&G, and numerous others

  • Independently employed and successfully executing contract assignments for companies that represent over two dozen industries, since 2008

  • Wrote and managed strategic sales campaigns for companies in diverse industries, which increased new client acquisition and provided sales opportunities with more than a dozen Fortune-ranked corporations

  • Trained and mentored numerous salespeople who achieved record-holding sales statuses

  • Works with clients internationally, in countries that include Japan, Italy, Saudi Arabia, and France


Steven's Story

Steven Robert Young, President, esm4, Inc. creator of IDEAL, and author of two books and several articles, seemed destined to be a driving force for improvement in the lives and businesses of others.  


In 2020, the impact of the pandemic led to a new direction for his consultancy.  The change brought IDEAL, his proprietary process, to the forefront for anyone (not just businesses) with a goal to improve, achieve, or become something important.



Before the age of thirty, Steven was leading Sales & Marketing for a multi-million dollar division of an industry-leading company. The basis of his work as a consultant stems from his success as a sales leader.


In 2001, Steven relocated from Los Angeles to New York City, where he achieved his greatest sales successes, which inspired the launch of his own business, in 2008.


Since 2020, Steven helps individual and businesses achieve their most ambitious goals, with ​IDEAL, his proprietary five-step productivity model.

Get support! Schedule a free consultation to get answers to your questions.

Steven supports:

  • Goal-oriented people

  • Business owners

  • Coaches and trainers

  • Sales professionals

  • Marketing professionals

  • Health enthusiasts

  • Self-improvement zealots

  • Managers

  • Team leaders

Steven Robert Young

U n b r a n d e d

Visual Art




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