Productivity You've likely heard it said: “sales is the lifeblood of a company." If you are interested in sales improvement, the question to answer is: "What is the lifeblood of sales?" The answer comes down to one thing, and that one thing is the most misunderstood requirement for success, or greater success: productivity. Productivity is often confused with activity or preparation to be productive. Actual productivity means: qualified accomplishment, or, the standard of acc