A Career Built on Meaningful Effort
Steven Robert Young
Creator of IDEAL & Meaningful
Author of Achieve
The Person Behind the Frameworks and Project
Steven Robert Young has spent his career doing one thing: figuring out why some people and businesses achieve what they set out to do — and others don't.
The answer, he found, was never talent. It was never luck. It was structure, intention, and meaningful effort applied consistently over time. That insight became the foundation of everything that followed.
Career
Steven began his career at 19 — hired by a top-ten Fortune 500 company with no prior experience. He exceeded targets, quadrupled department revenue, and by 30 was running a multimillion-dollar division as Sales and Marketing Manager.
In 2008, he launched his own consultancy, bringing his methods to businesses across more than two dozen industries. His clients have included some of the world's most recognized names — Estée Lauder, Intel, Coca-Cola, Ferrari, Viacom, CBS, AOL, Condé Nast, L'Oreal, Pepsi, and many others.
But the client work was never just about sales. It was about helping people and organizations build systems that produced consistent, predictable results. That distinction shaped everything he created next.
What He Created
Out of that work came a body of original frameworks — developed not in theory, but through years of real engagements with real clients.
IDEAL — a structured process for achievement that mirrors the most natural cycle of human development and success: Intend, Direct, Engage, Assess, Learn. Published by TrainingIndustry.com and adopted by individuals and organizations seeking a system that actually works.
Cross-Through — a methodology for goal planning and achievement that cuts through the noise of competing priorities.
Learn more about Cross-Through →
And others — including Modelability, Stage & Position, and Peripheral Selling for sales strategy; TASKS for productivity; and FACES, a paradigm for self-improvement.
These aren't borrowed concepts. They are original, proprietary, and available nowhere else.
What's Next
All of it — the frameworks, the insight, the decades of experience — is now going into Meaningful.
Meaningful is Steven's most ambitious project: a structured app for deliberate living, built for people who are serious about closing the gap between where they are and what matters to them. Not a habit tracker. Not a productivity gimmick. A real system for real progress.
Recognition
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Published by TrainingIndustry.com and the world's largest sales support organizations
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Top-rated international trainer, Projacs Academy International
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Certified SCORE mentor — 9.6/10 client rating
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Recognized by Growth Space and Knowledge City for excellence and innovation
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Author of Achieve and The Sales Success
What His Clients Say
"In all my years of seeing professionals in a myriad of fields, Steve stands out as being among the more brilliant." — PV, Principal & Author
"Working with Steven is an exhilarating and a learning experience. He's an expert who thrives on challenges and providing problem-solving solutions." — Monroe Alechman, Senior Vice President, Lauder Cos.
"Steve, your contributions have repeatedly had me thinking — yes, this guy really gets it." — Michael B., CEO
Work With Steven (limited time offer)
If you're building something that matters — a business, a practice, a life — Steven can help you build the structure to get there.
Explore Meaningful → Request a Consultation →
Published by industry leaders
Steven's articles are published by award-winning and industry-leading publishers.
Steven's expertise is recognized by Growth Space and Knowledge City, globally acclaimed for excellence, prestigious awards, and innovation.
Top-rated certified mentor
Certified SCORE mentor with a 9.6 / 10 rating among his clients
Support for individuals and businesses
Who needs support?
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Goal-oriented people!
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Business owners
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Sales & Marketing pros
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Self-improvement zealots
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Managers & Team leaders
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Health & fitness enthusiasts
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Trainers / Consultants / Coaches
Our first meeting is an opportunity to get to know each other. If we decide to move forward, I’ll propose a plan and options for working together.
Sessions focus on reviewing progress, addressing challenges, and setting next steps—whether it’s growing sales, leading a team, or achieving a personal ambition.
Some Background
Steven Robert Young’s story is one of vision and transformation. As the youngest sales executive in the history of a top-ranked U.S. jobber, he established himself as driven and goal-oriented. The creator of IDEAL and author of two books, Steven seemed destined to reshape how people approach success.
In 2001, he moved from Los Angeles to New York City, where, in 2008, his sales achievements inspired the launch of his own business—an uncompromising consultancy dedicated to helping his clients achieve the sales success they sought.
By 2020, the pandemic marked a turning point for Steven’s consultancy, bringing IDEAL—his innovative goal-setting and achievement framework—to the forefront as a universal tool for anyone striving to improve, achieve, or become something meaningful.
Overview
Education
On a partial scholarship, Steven earned his degree in psychology (+ philosophy minor) from California State University, Los Angeles. He is a member of three national honor societies.
Concepts
As a thought leader, Steven has introduced several innovative frameworks, including IDEAL and Cross-Through for goal planning and achievement; Modelability, Stage & Position, and Peripheral Selling for sales strategies; TASKS for productivity; and FACES, a paradigm for self-improvement, among others.
A Few Highlights
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Published by TrainingIndustry.com, an award-winning magazine
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Top-rated international trainer at Projacs Academy International
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Top-rated (9.6/10) mentor, SCORE certified
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Creator of IDEAL, a comprehensive model and process for productivity
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Author of Achieve and The Sales Success
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Author of several popular sales articles, published by the world’s largest sales support organizations
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Major accounts include many of the world’s most famous brands—Estee Launder, Intel, Coca-Cola, Motorola, Wal-Mart, Anheuser-Busch, Ferrari, Viacom, Chanel, IMG, Pepsi, MTV, Universal, CBS, Conde Nast, AOL, Calvin Klein, P&G, and numerous others
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Independently employed and successfully executing contract assignments for companies that represent over two dozen industries, since 2008
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Trained and mentored numerous salespeople who achieved record-holding sales statuses
Testimonials
“Steve, I have implemented many of your solutions when training my staff and have seen a great difference in productivity and attitude."
LD. George
Vice President, DNA
"[Steve] was exceptional and knew exactly what I needed... seemed like the perfect match for my business needs."
Business owner
“Steve, this is great! I like every one of your suggestions and am eager to put your plan into action… I like the way you think!"
Stephen Leo
President, An ‘America’s Top 50’ award-winning design and manufacturing firm
"I wanted to write you and let you know that I have appreciated your superb guidance and management…. I have truly enjoyed your work ethic and professionalism. Thank you Steve."
Amy Mitchell
Sales professional
“[Steve] has been an invaluable asset to the group of our companies through the past few years... an absolute pleasure to work with. I would highly recommend him.”
Armen Gharabegian
CEO, Ethos Design / L22
“Steve, the training you gave me was top-notch and I am sure I will be able to apply it to any position that I undertake.”
Alex Savage
Regional Sales Manager
“Steve, before your training, I wasn't sure how I was going to achieve the success I wanted. I gotta say, I feel quite confident now. Thanks again.”
Jacob Chandler
Founder, MyBeegle
"Steve is considered vital to our team and is very creative with the development of business approaches. Working with Steve has been a pleasure and a great learning experience.”
Andrew Cucinotta
Director, Affinity Solutions
“We are pleased to highly recommend Steve and his company as a training resource, and as a reliable partner.”
Yousef Shaban Al-Halwani
Vice President Training Operations, PROJACS International
“Steve, everything from your training was great! It was amazing to see the processes outlined and clearly defined. I will definitely be using your system! Thanks!”
Geffrey Yabes
Sales Executive
“I would recommend both Steve and his services very strongly for anyone who is looking to improve their sales and their success rate.”
Rebecca Coons
Executive Vice President, Ethos
“I found him to be exceptionally well-prepared and insightful. He understood and addressed my business concerns effectively... he engages sincerely, aiming to contribute to their success.”
R. Hughes
Business owner
"Steve was incredibly insightful when it came to positioning myself on my website and was able to help me think through my sales approach…"
Jacob W.
Business owner
"Steven helped me identify important things that I need to change and answered my questions thoroughly. There is a lot of value in his advice and guidance. I believe Steven [can] help me reach my goals.”
G. Palaguru
Business owner
"[Steven] support delivers extreme value. He was nothing short of exceptional. Patient, kind and a great listener. I felt so energized after the call and all my concerns were addressed."
Christian D.
Business owner
"[Steven] gave useful feedback and tools that we’ve already started implementing in our business… all of our questions were answered and we can continue to build with Steven."
Shelby Macklin
"Excellent way to acquire knowledge and find solutions to challenges. [Steven] was extremely professional. He has extensive knowledge and shared valuable information and suggestions."
Paulo R.
Business owner
"[Steven] was helpful and had some amazing ideas and insights. He was on target and gave fantastic advice."
Business owner
"Steven is extremely qualified and knowledgeable, invested in my company's success, and attentive to my concerns."
Tyler S.
Business owner
"I was very impressed with the information and knowledge... Very impressed with the expert experience...”
Kezia H.
Business owner
“Before training with Steve, I felt really lost. Selling was very daunting to me. After training, it was like a complete 180. I feel so much better. Steve’s sales steps approach is so helpful, and made me enjoy sales much more.”
Nichol K.
(junior salesperson)
“Steve, your contributions have repeatedly had me thinking "yes, this guy really gets it!"
Michael B.
CEO
"In all my years of seeing professionals in a myriad of fields, Steve stands out as being among the more brilliant.”
PV
Principal, author
"I appreciated the insight and useful tips I received. I intend to implement right away!"
Elesia F.
Business onwer
Great mentor... I think he will add great value to my business."
E. Bumbarger
Business owner
“Working with Steven is an exhilarating and a learning experience. He's an expert who thrives on challenges and providing problem-solving solutions.”
Monroe Alechman
Senior Vice President, Lauder Cos
“Steve, you’re doing a great job and the sales seem to be reflecting that… It is actually very interesting for me to watch how you manage the team, what obstacles arise and how you deal with them. I am learning a lot!”
Hanna M.
Executive, ASG
"Steve, your contribution was valuable and needed for us to succeed in building our new processes.”
R. Yesilevskiy
VP, Operations & Quality, ASI
