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Writer, consultant, and trainer with a passion for supporting others
My work provides clients with a plan to achieve their goals.
Published by industry leaders
Steven's articles are published by award-winning and industry-leading publishers.
Top-rated certified mentor
Steven has a 9.6 / 10 rating among his SCORE clients
Respected thought leader
Coming soon!
Support for individuals and businesses
Who needs support?
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Goal-oriented people!
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Business owners
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Sales & Marketing pros
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Self-improvement zealots
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Managers & Team leaders
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Health & fitness enthusiasts
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Trainers / Consultants / Coaches
Receive the support you need—to plan, prepare, engage, discover, and achieve. Daily, weekly, or monthly support options available.
Testimonials
“Steve, I have implemented many of your solutions when training my staff and have seen a great difference in productivity and attitude."
LD. George
Vice President, DNA
“Steven has enabled PAF, Inc. to maintain a superior presence in our industry.”
Randal Malchow
President, The Poma Companies
“Steve, this is great! I like every one of your suggestions and am eager to put your plan into action… I like the way you think!"
Stephen Leo
President, An ‘America’s Top 50’ award-winning design and manufacturing firm
“[Steve] has been an invaluable asset to the group of our companies through the past few years... an absolute pleasure to work with. I would highly recommend him.”
Armen Gharabegian
CEO, Ethos Design / L22
“Steve, the training you gave me was top-notch and I am sure I will be able to apply it to any position that I undertake.”
Alex Savage
Regional Sales Manager
“Steve, before your training, I wasn't sure how I was going to achieve the success I wanted. I gotta say, I feel quite confident now. Thanks again.”
Jacob Chandler
Founder, MyBeegle
“We are pleased to highly recommend Steve and his company as a training resource, and as a reliable partner.”
Yousef Shaban Al-Halwani
Vice President Training Operations, PROJACS International
“Steve, everything from your training was great! It was amazing to see the processes outlined and clearly defined. I will definitely be using your system! Thanks!”
Geffrey Yabes
Sales Executive
“I would recommend both Steve and his services very strongly for anyone who is looking to improve their sales and their success rate.”
Rebecca Coons
Executive Vice President, Ethos
About Steven
Overview
Education
On a partial scholarship, Steven earned degrees in psychology and philosophy from California State University, Los Angeles. He is a member of three national honor societies.
Concepts
As a thought leader, Steven has developed several concepts, including IDEAL (for planning and achieving goals), Modelability, Stage & Position, POWER, Peripheral Selling, TASKS (for productivity), Productivity Cornerstones, FACES (a self-improvement paradigm), and the Bases of Goal-Setting.
Noteworthy
Steven’s articles are published by some of the world’s most respected sales and training support organizations. He is also a top-rated trainer at Projacs Academy International.
In his free time, Steven writes for his publication "I'm Just Saying" and composes music in his home recording studio.
Some Background
Once the youngest sales executive in the history of a top-ranked US jobbership, Steven Robert Young, creator of IDEAL and author of two books, seemed destined to be an advocate of pursuing goals.
In 2001, Steven relocated from Los Angeles to New York City, where he achieved his greatest sales successes, which inspired the launch of his own business, in 2008.
In 2020, the impact of the pandemic led to a new direction for his consultancy. The change brought IDEAL, his proprietary process, to the forefront, and to anyone (not just businesses) with a goal to improve, achieve, or become something important to them.
A Few Highlights
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Top-rated international trainer at Projacs Academy International
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Top-rated (9.6/10) mentor, SCORE certified
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Creator of I.D.E.A.L., the comprehensive productivity model and process
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Author of Achieve and The Sales Success
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Published by TrainingIndustry.com, an award-winning magazine
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Author of several popular sales articles, published by the world’s largest sales support organizations
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Managed sales for a multi-million dollar industry leader before age 30
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Major accounts include many of the world’s most famous brands—Estee Launder, Intel, Coca-Cola, Motorola, Wal-Mart, Anheuser-Busch, Ferrari, Viacom, Chanel, IMG, Pepsi, MTV, Universal, CBS, Conde Nast, AOL, Calvin Klein, P&G, and numerous others
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Independently employed and successfully executing contract assignments for companies that represent over two dozen industries, since 2008
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Wrote and managed strategic sales campaigns for companies in diverse industries, which increased new client acquisition and provided sales opportunities with more than a dozen Fortune-ranked corporations
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Trained and mentored numerous salespeople who achieved record-holding sales statuses
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Works with clients internationally, in countries that include Japan, Italy, Saudi Arabia, and France