Apply IDEAL to your life or business
—to improve, achieve, or become what is important to you.
IDEAL is the most natural process for our development and success.
IDEAL Replaces SMART Goals as the Most Effective Approach to Personal and Business Success
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Apply IDEAL to what is important to you
With IDEAL, I became a top sales producer
We use IDEAL to drive the success of our teams
IDEAL gave me the steps to build a thriving business
I coach and lead my clients to success with IDEAL
I use IDEAL to stay in peak physical condition
Success requires actual productivity
Success is impossible apart from being productive. Yet, productivity is the most misunderstood requirement for success. Get on the fast-track to greater productivity with the simple—but powerful—five-step model: IDEAL.
Intend: what you want
Direct: how you approach what you want
Engage: your activities and their results
Assess: how you interpret your progress
Learn: your ability to improve
IDEAL: the natural process for success
Since IDEAL is based on human characters, these five steps create the most natural process for our development and success of our personal and business goals.
Challenges to improve, achieve, or become what is important to us are often the result of how we express IDEAL. The solution to these challenges is to learn how to apply IDEAL as a process. That is, the key to the success (or greater success) we want—in our lives and businesses—is to understand how the aspects of IDEAL work together.
Sales & Marketing pros
Managers & Team leaders
Health & fitness enthusiasts
Trainers / Consultants / Coaches
Benefits for Individuals
Achieve your ambitious goals
Reach your personal potential
Increase self-confidence + ability
Benefits for Businesses
Enjoy reliable sales success
Increase team productivity
Optimize company profit
Benefits for Coaches
Guide your client to success
Increase your professional value
Create better plans for success
It's NOT enough to know the steps to success; you've got to take those steps successfully.
What will you have to say?
“Working with Steven is exhilarating and a learning experience … [Steve] takes great pride in being able to satisfy the client’s ultimate goal.”
- Monroe Alechman, Senior Vice President, Estee Lauder Companies